COCA-COLA GB

• Interel Consulting UK has delivered stakeholder training since 2006 for Coca-Cola GB. We have been responsible for developing a training and contact programme for the senior management team on environmental, health and wellness and marketing issues in preparation for the London 2012 Olympic Games.
  Using ex-Government Ministers and communications professionals from the not for profit sector, we put in place a series of role plays so that senior management and brand marketing leaders were able to practice stakeholder mapping and prioritisation and rehearse messaging and tactics in real time situations. We have also developed the programme for public affairs managers for The Coca-Cola Company globally in North America, Central America, Europe and South East Asia.