Nowadays companies and industry figures are as much in the public eye as Government Ministers. Their decisions are under relentless scrutiny by the 24 hour news agenda which is has been given booster rockets since the explosion of online media which followed the birth of web 2.0 just a few short years ago.
Modern communications must be integrated across a range of different media from brochures and adverts to Twitter and thought leadership. But platforms are only as good as the content behind the message. Interel has built a formidable reputation of providing high level strategic advice across a range of policy and communications issues to leading blue chip clients.